Friday, August 3, 2012

Fake accounts on Facebook


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Nearly nine percent of all Facebook profiles are fake accounts. This was announced in the Company's current stock market report. The share price reached a new low - in addition there is trouble with advertisers.

How many users will Facebook? Nearly a billion people worldwide are a member of the social network; it suggests the official registration numbers. 955 million users who log at least once a month, it accurately.

But the actual number of users is probably a lot lower. Must be deducted so-called fake accounts. The company has submitted new figures this week , how big Facebook itself estimates the number of these accounts: Approximately about 8.7 percent fell below - or roughly 83 million. In March this figure was 42-50 million, and between five and six percent.

Especially "unwanted accounts" are the estimated 1.5 percent, the criminals for sending spam mails used, the company writes in its latest market report. 4.8 percent of all profiles are therefore users who indulged in two or more identities in the world's largest social network. Also, pets or other "non-human entities" had Facebook presences. Well, this should be a total of 2.4 percent.

If Facebook could trigger the new figures to discuss the quality of the accounts, and about who is responsible for the clicks on ads. Earlier this week saw a Facebook entry of a start-up sensation , which had posted an ad on Facebook. Company Limited was established Run unusual: About 80 percent of people who arrived on the page, the Javascript function had disabled their browser. Due to the high number amazingly they came to the conclusion that this could not be a person, but programs that cause the clicks.

In the media, then the accused were heard, Facebook would manipulate his targeted advertisements. In fact, the accusations of click fraud is hardly tenable, as analyzed in Spiegel Online.

Pressure on Facebook is growing still. Another internet entrepreneur from the United States, App.net, has approached with an open letter to Facebook CEO Mark Zuckerberg and this accused of going there no more to him about the user, but only to profits and the stock price, "Your company has proven that it will fool the users and independent developers, all in the name of the advertising revenue thunders, "App.net Dalton Caldwell, founder of the site still under construction. He was determined never to write another line of code for "deeply corrupt platforms" such as Facebook or Twitter.

Trigger for the open letter, according to Caldwell was a meeting with Facebook executives. He had wanted to introduce a new service on the Facebook Platform, Caldwell said. The managers of the company but he had explained that his project would be consistent with the recently launched App Center from Facebook in the competition. From Facebook, there was initially no response to the letter and the allegations.

Also from the stock market currently only negative news coming for the social network: The stock fell below the mark for the first time on Thursday of $ 20 - a new low. Investors who had paid the initial public offering in May, $ 38 per paper, have lost nearly half their investment.

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